Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated an eternity to horse race in Latin America, and on the way he has got witnessed a landscape that is ever-changing has needed continuous alterations with regards to company priorities. Like racetracks into the united states of america and around the globe, terms like branding and packaging and item distribution—unfamiliar to racing somewhat a lot more than a decade ago—have end up being the primary focus for South United states songs.
Rionda was raised within the sport due to their daddy’s love for breeding and racing. Today, he’s effortlessly one of several planet’s busiest competition track professionals inside the part as vice president of racing for Codere, a significant international gaming business based in Madrid, Spain.
All of it began for Rionda being a 5-year-old as he would join their family members for a time of rushing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. Their daddy, Ramon Rionda Sr., had been a fruitful breeder and owner whom competed during the greatest degree. Commitment towards the sport has permitted the son become earnestly active in the development of a business that is completely new from their times as an admirer.
“we nevertheless love the horse racing—the pageantry, your competitors, the challenges—but the business enterprise model has brought for a footprint that is completely new” he stated. “Today, it is about creating a successful brand name and then packaging and dispersing it correctly. Competition for the video video gaming and activity group of followers calls for a a great deal more imaginative approach as being a practical company consideration.”
Codere has over 57,000 video gaming devices worldwide and it is an owner that is active supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately active in the day-to-day challenges associated with the specific tracks, while additionally wanting to guide the general development of Codere’s race division.
“I’ll acknowledge I never expected being this active in the day-to-day operations of countless tracks, while additionally attempting to start to see the picture that is big regards to development,” he stated during some slack from their travels to consult with a Codere procedure. “It really is really challenging, but it is one thing i love doing. With numerous operations, you can find numerous conditions that should be addressed on a day-to-day basis.
“Fortunately, we now have solid administration workers at every one of our properties. I am allowed by them to try and give attention to brand brand new possibilities and try to be proactive for the reason that regard. Without them, i’d be required to be much more reactive and lose sight regarding the main target, that will be growing the company.”
The expansion of simulcasting and account deposit wagering, as an example, together with proven fact that Codere’s songs in Latin America all come under the time that is same since the united states of america, creates a much greater window of opportunity for possible development.
“All tracks—not simply into the U.S. or Latin America—are confronted with the task to cultivate their company by adopting the options aided by the technology that is new. Your competitors for the entertainment and gaming buck is genuine,” Rionda stated. “which means we have to still keep our give attention to main customer service—the patron—while that is on-track acknowledging the extremely challenging possibilities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It really is a fascinating mix that modifications daily.
“As a business, item distribution is among the most main aim, so we feel we must introduce areas to Latin race. We feel it is a well-kept key in the united states.”
With Latin breeders becoming a lot more active during the horse product sales in Kentucky, Florida and ny, and breeders that are prominent in major farm operations in Lexington and Ocala, Rionda is motivated by present development and increased understanding.
“It is my task to reveal our item to as much racing jurisdictions as you are able to, and also the convenience because of the time areas causes it to be more available and much more appealing,” he stated. “There isn’t any concern it is an expanding world, therefore being aggressive in areas typical to your retail company additionally apply to horse race today.
Rionda recently made plans for the signal from Hipodromo de las Americas to be received via TwinSpires.com.
“which is an essential initial step,” he stated. “the rise when you look at the Hispanic populace in the U www.ukrainian-wife.net/latin-brides/.S. means our target demographics enhance substantially, meaning we are able to drive more possible competition fans to ADWs additionally as simulcast parlors and race songs for the U.S.
“Ideally, it becomes a win-win idea.”
A week that is normal Rionda is not even close to normal. While wanting to orchestrate the continuing business potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is obviously needed at among the songs. Which makes for an travel that is incredibly demanding, including occasions as he must fly to Mexico to fulfill with administration workers at Hipodromo de las Americas, or even Panama, where Hipodromo Presidente Remon is found. He additionally represents Codere’s passions regarding the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise as being a help supply for Codere Brazil’s administration operations, which can be run by handling manager Andre Gelfi. A city of 2 million people about 200 miles from Sao Paulo, to other racing jurisdictions worldwide in another pioneering move for the gaming giant, Gelfi recently announced an exclusive joint agreement to send the racing signal from Jockey Club Parana, in Curitiba.
“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
Because of the travel demands, Rionda admits which he has trained himself to fall asleep whenever feasible in a somewhat reclined airplane chair or in an flight terminal. “It is maybe perhaps not a poor for me personally. It really is the things I should do to obtain the working task done. It,” he said so I just do.
Rionda, whom talks four languages fluently, everyday lives in Buenos Aires, Argentina, along with his spouse, Jennifer, and child, Sophia.
Rionda and Codere therefore the federal federal government of Panama recently hosted the Clasico del Caribe, one of the more prestigious races for 3-year-olds in Latin America, when it comes to 2nd right year. Horses off their countries that are latin yearly in the case. In 2010’s battle attracted top 3-year-olds from Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition had been won by Diamante Negro, representing Mexico.
“The passion continues to be for horse racing in Latin nations,” he stated. “the process now could be to look at exactly how we can collectively expand our perspectives through imaginative advertising and provided company goals. We face the exact same needs for industry synergy while the United States faces. It is as much as us to keep in the leading edge in order to find a suitable way by using the characteristics of Thoroughbred rushing utilizing the brand new technology. The impact never ever stops to improve. for the reason that respect”